Forty-four percent always prefer completely authentic fare, while 23% say their preference changes based on the cuisine. Over 35% like to explore regional varieties of mainstream ethnic cuisines to try new foods and flavors. Among the 87% of consumers who ever order ethnic fare or food with ethnic flavors, 36% like to explore regional varieties of mainstream ethnic cuisines to try new foods and flavors.
Lightbulb Moment: The concept of Authenticity is grounding for consumers, it is something they can hang their hat on and point to as fact. In times of unrest – political, social, economic, or other this becomes more of a beacon that attracts consumers. If you are introducing a new product with a global flavor – you have one chance to get it right or consumers will turn their backs. Be authentic, be accurate, think regional, and if you can get someone’s grandma’s recipe – even better.